01
Oct
Why We Need Receipts
Remember when you could open a car hood and point to what was broken?
Now it's all computers.
1 min read
Latest
30
Sep
Useful Truths
Your beliefs aren't sacred truths. They're tools.
And like any tool, you should pick the right
1 min read
29
Sep
The Cognitive Loan
Every time you ask an AI to write for you, you're taking out a cognitive loan.
The interest
1 min read
26
Sep
Already Prompt Engineers
Every manager knows how to brief a contractor.
Goal. Resources. Timeline. Success criteria. Check-ins.
That's prompt engineering.
We&
1 min read
25
Sep
The Blueprint Trap
McKinsey's 2019 study found 70% of large-scale transformations fail.
The pattern? They treated their change models like blueprints.
1 min read
24
Sep
The Measure Trap
Google's PageRank was supposed to measure website quality.
Instead, it created a $80 billion SEO industry.
Larry Page
1 min read
23
Sep
Strategic White Flags
Netflix spent millions building Qwikster in 2011. Separate website. New branding. Complete infrastructure.
23 days later?
Gone.
Reed Hastings published
1 min read
22
Sep
Backwards Works Better
Ever notice how we explain everything before asking for what we want?
Amazon figured this out in 2004. They banned
1 min read
19
Sep
The Belonging Purchase
We don't buy the thing. We buy what it says.
Fortnite players spent $9 billion on skins between
1 min read
18
Sep
Intelligence Becomes Prison
Intelligence doesn't protect you from delusion.
It builds the prison walls around you, brick by brick.
Research from
1 min read