09
Feb
Quality Is Love
Before Avedis Donabedian, there was no systematic way to know if a hospital was saving patients or killing them.
He
1 min read
Latest
06
Feb
Execution, Not Selection
Someone told Seth Godin they were "waiting for a really good idea."
His response:
"A Broadway show
1 min read
05
Feb
Vocabulary Debt
You've noticed that AI "hallucination" debates go in circles. The word itself is the reason.
When
1 min read
04
Feb
One Word, Three Things
Your CEO says "AI strategy." Your engineer says "AI can't do that." They'
1 min read
03
Feb
Logos Are Conversations
TOMS wasn't a charity. It was a status machine disguised as philanthropy. And the logo was the receipt.
1 min read
02
Feb
Walk or Optimize
Strategic optimization killed them.
The team with the strongest animals, full supplies, and adaptive planning froze to death 11 miles
1 min read
01
Feb
The Perception Engine
Why obvious marketing fails and counterintuitive marketing wins.
Murder Your Thirst
In 2009, Mike Cessario attended the Vans Warped Tour.
7 min read
30
Jan
The Root Node
You simplified. You prioritized. You still didn't make progress.
It's not because you cut too little.
1 min read
29
Jan
Your Chaos, Their Tuesday
You mapped every touchpoint. Built the funnel. Tracked the metrics.
And customers still behave like chaos.
It's not
1 min read
28
Jan
The 58% Lie
Everyone claims they learn from experience.
Almost no one does.
Because experience without a record is just a story you
1 min read