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09
Dec

Possible Versus Possible Now

"Is this possible?" Wrong question. Almost everything is possible given infinite time, resources, and political capital. The question
1 min read
08
Dec

Sequencing Creates Proof

You have five bets to make. All seem important. All seem urgent. So you launch them simultaneously. Six months later,
1 min read
05
Dec

Transparent Reasoning

The deck is perfect. And no one acts on it. You've seen this pattern. Clean recommendation lands. Logic
1 min read
04
Dec

Proactive Stance

Why telling clients about problems before they discover them builds more trust than hiding them. The Recall In the fall
5 min read
04
Dec

The Gate System

Why structured checkpoints save more lives than heroic intervention. The 67% Problem In American hospitals, something kills more patients than
5 min read
04
Dec

The Information Flow

Why Account Management succeeds or fails at information flow, not relationship warmth. The Three-Second Silence On March 27, 1977, fog
9 min read
04
Dec

The Upstream Principle

Why fixing early prevents failures late, and where you should focus your attention. The Safety Speech In 1987, Paul O&
5 min read
04
Dec

Trust Unlocks Disclosure

Why clients withhold information, and how to create the conditions where they share. The Braintrust Every Pixar movie starts ugly.
6 min read
04
Dec

The Story Anchor

How to carry your client's voice into every room they're not in. The Empty Chair Jeff
7 min read
04
Dec

Ownership Signals Accountability

You've heard this phrase in strategy meetings: "We should probably..." Probably expand. Probably pivot. Probably invest.
1 min read