02
Jan
The Learn Loop
Why obvious tests waste money and where breakthroughs hide.
You've watched teams argue over button colors for weeks.
5 min read
Latest
02
Jan
The Empathy Layer
Four layers that reveal what customers actually want.
You've always suspected demographics don't tell the real
4 min read
02
Jan
The Silent Alarm
You've seen this before.
Someone on the ground knows something is wrong. They report it. The report gets
1 min read
01
Jan
The Measurement Trap
April 2012. Wells Fargo's quarterly earnings call. CEO John Stumpf reads the number the analysts are waiting for.
10 min read
01
Jan
The Math That Kills Teams
In 1964, IBM bet everything on OS/360.
It would be the most ambitious software project ever attempted. One operating
1 min read
31
Dec
Process Beats Power
In 2005, Garry Kasparov ran an experiment.
The greatest chess player in history had lost to IBM's Deep
1 min read
30
Dec
Out-Skilled vs De-Skilled
On June 1, 2009, Air France Flight 447 fell out of the sky.
The Airbus A330 had flown itself across
1 min read
29
Dec
The Squad Model Failed
Everyone copied the Spotify model.
Squads. Tribes. Chapters. Guilds. The vocabulary spread through tech companies like a virus.
Here'
1 min read
26
Dec
Three Companies, One Well
April 20, 2010. Deepwater Horizon.
Three companies were responsible for one well: BP, Transocean, and Halliburton.
When the well blew
1 min read
25
Dec
Structure Changed Behavior
In Season 3 of The Wire, Major Bunny Colvin runs an experiment.
He designates abandoned areas as "free zones&
1 min read