Marketing

02
Jun

Pain First, Solutions Second

The more comfortable someone is, the less they'll hear you… Not because they're difficult, but because
22
Apr

Numbers vs Stories

The best insights hide between the data points Data tells a story, but not the whole story. True pattern recognition
18
Apr

The Elastic Truth

In digital marketing, explanations wobble all the time. "Our metrics are down because of the algorithm change." "
1 min read
15
Apr

The Handoff Myth

Your company has departments. Marketing. Sales. Operations. Each with its own goals. Its own metrics. Its own leaders. But here&
1 min read
14
Apr

Ask About the Weather

Great questions don't always sound important. Why do the best salespeople ask about the weather? It seems random.
1 min read
01
Apr

The Price of Performance

Most businesses try to hide their work behind closed doors. Here's what they miss: Visible craftsmanship commands premium
24
Mar

The Anti-Library Effect

I read every day. How many books did I finish last year? Zero. For years, my unfinished books felt like
1 min read
18
Feb

Features Don't Matter

We like to think we're rational decision-makers. That we carefully weigh features, compare benefits, and make thoughtful choices
1 min read
10
Feb

Why Memes Outperform Targeting

Watch a schoolyard during recess when a new game sweeps through. One day it's handball. The next it&
1 min read
13
Jan

Build Worlds, Not Logos

Standing in line at Epcot's Ratatouille ride, I heard the staff chatting in rapid French. Not classroom French