Pain First, Solutions Second
The more comfortable someone is, the less they'll hear you…
Not because they're difficult, but because
Numbers vs Stories
The best insights hide between the data points
Data tells a story, but not the whole story.
True pattern recognition
The Elastic Truth
In digital marketing, explanations wobble all the time.
"Our metrics are down because of the algorithm change."
"
The Handoff Myth
Your company has departments.
Marketing. Sales. Operations.
Each with its own goals. Its own metrics. Its own leaders.
But here&
Ask About the Weather
Great questions don't always sound important.
Why do the best salespeople ask about the weather?
It seems random.
The Price of Performance
Most businesses try to hide their work behind closed doors.
Here's what they miss: Visible craftsmanship commands premium
The Anti-Library Effect
I read every day.
How many books did I finish last year?
Zero.
For years, my unfinished books felt like
Features Don't Matter
We like to think we're rational decision-makers. That we carefully weigh features, compare benefits, and make thoughtful choices
Why Memes Outperform Targeting
Watch a schoolyard during recess when a new game sweeps through.
One day it's handball.
The next it&
Build Worlds, Not Logos
Standing in line at Epcot's Ratatouille ride, I heard the staff chatting in rapid French. Not classroom French