MEASUREMENT TRAPS

"Where's the bounce rate?" Our account manager gasped. He stared at my redesign like I'

We Measure Our Mysteries Watch what a company measures. Not for the numbers. But for the questions that keep their

In a bullpen filled with SEO specialists and CRO experts, someone drops a question that halts every keyboard. "Is

Your team just added six new metrics to the weekly dashboard. Someone spent three days building it. Now you can

You've added dashboards. You check bounce rates. Page views. Traffic numbers. You sit in meetings where someone presents