We Measure Our Mysteries
Watch what a company measures.
Not for the numbers.
But for the questions that keep their leaders awake at night.
When Superhuman obsesses over NPS instead of feature velocity, they're asking a deeper question: "How do we transform email from obligation to joy?"
When Medium prioritizes reading time over post count, they're probing: "What turns casual browsers into devoted readers?"
When Calm focuses on lifetime value over download counts, they're exploring: "How do we turn a moment of intention into a lifetime of practice?"
Behind every metric lies a mystery.
Our true concerns.
Our beliefs.
We don't just measure what we know matters.
We measure what keeps us searching.