We Measure Our Mysteries

Watch what a company measures.

Not for the numbers.

But for the questions that keep their leaders awake at night.

When Superhuman obsesses over NPS instead of feature velocity, they're asking a deeper question: "How do we transform email from obligation to joy?"

When Medium prioritizes reading time over post count, they're probing: "What turns casual browsers into devoted readers?"

When Calm focuses on lifetime value over download counts, they're exploring: "How do we turn a moment of intention into a lifetime of practice?"

Behind every metric lies a mystery.

Our true concerns.

Our beliefs.

We don't just measure what we know matters.

We measure what keeps us searching.