1 min read

Voice Without Purpose

Google's core value: "Respect each other."

"Everyone's voice matters." Good value. Terrible execution.

Translated: include and agree with every opinion. Progress dies in consensus.

Result: 15+ approvals required to deploy minor changes.

An AppSheet founder who sold his company to Google watched it from inside. "Any decision diverging from conventional wisdom is near impossible to achieve."

Employees became "mice trapped in a maze of approvals."

The company became "paralyzed by risk."

Not from lack of respect. Not from lack of voice. Not from lack of inclusion.

From too much.

Voice without purpose is noise.

Respect created space for everyone to speak. But respect didn't create a filter for what mattered.

Every opinion included. Every perspective considered. Every voice equal.

No way to decide.

The system works perfectly. It just doesn't work.

What's missing isn't respect. It's direction. Purpose tells you which voices matter for which decisions.

This is what Voice Needs Practice addresses - safety before voice, voice before filtering.

Build respect. Then give it purpose. The Momentum Engine shows how to filter without silencing.