1 min read

When We Become They

Individual clarity dissolves into collective maybe. You thought it was coordination failure.

It's not. It's a feature of groups, not a bug. Understanding this changes everything.

And thinking about others' potential actions becomes waiting for others.

Until the possibility freezes.

This is the coordination tax. The invisible cost of collective decision-making.

One person knows what to do. Two people check with each other. Three people form a committee. Four people schedule a meeting.

The group doesn't lack intelligence. It lacks permission to move.

This is why Small Teams Ship - fewer people, fewer coordination costs, faster movement.

Individual clarity plus collective hesitation equals organizational stagnation. The Momentum Engine shows how to unfreeze.