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NOTE

03
Mar

Clicks Don't Persuade

When marketing went digital, it made a promise. Measurable results. No more faith-based budgets. Every dollar tracked. Every click counted.
1 min read
02
Mar

Territory Display

You've sat through a meeting where every idea was "welcomed" and nothing changed. You walked out
1 min read
26
Feb

I Prefer Blondes

How do you know you chose what you chose? Petter Johansson showed subjects two photographs and asked which face they
1 min read
25
Feb

Four Floors of Pipe

Donella Meadows turned the hot faucet in an old London hotel. The water heater sat in the basement, four floors
1 min read
12
Feb

The Blocked Signal

BlackRock manages $13.5 trillion. Their investment committees have access to every model, every data point, every analyst report on
1 min read
29
Jan

Your Chaos, Their Tuesday

You mapped every touchpoint. Built the funnel. Tracked the metrics. And customers still behave like chaos. It's not
1 min read
23
Jan

The Infrastructure Illusion

In 2006, only 26.7% of Kenyans had access to formal financial services. No banks in their villages. No branch
1 min read
22
Jan

The Living Hard Drive

For 50,000 years, Aboriginal Australians navigated a continent without maps, compasses, or GPS. They used songs. Songlines are oral
1 min read
21
Jan

The Label Problem

On May 24, 1976, nine French wine experts gathered in Paris for a blind tasting. They compared French wines against
1 min read