05
Mar
The Time Machine
Something strange happens when you order at Five Guys.
You pay. You get a number. Then someone hands you peanuts.
1 min read
NOTE
04
Mar
The Wrong Proxy
Here's an exercise.
A company receives a million applications a year. It hires eight to ten thousand.
Only
1 min read
03
Mar
Clicks Don't Persuade
When marketing went digital, it made a promise. Measurable results.
No more faith-based budgets. Every dollar tracked. Every click counted.
1 min read
02
Mar
Territory Display
You've sat through a meeting where every idea was "welcomed" and nothing changed.
You walked out
1 min read
26
Feb
I Prefer Blondes
How do you know you chose what you chose?
Petter Johansson showed subjects two photographs and asked which face they
1 min read
25
Feb
Four Floors of Pipe
Donella Meadows turned the hot faucet in an old London hotel. The water heater sat in the basement, four floors
1 min read
12
Feb
The Blocked Signal
BlackRock manages $13.5 trillion. Their investment committees have access to every model, every data point, every analyst report on
1 min read
29
Jan
Your Chaos, Their Tuesday
You mapped every touchpoint. Built the funnel. Tracked the metrics.
And customers still behave like chaos.
It's not
1 min read
23
Jan
The Infrastructure Illusion
In 2006, only 26.7% of Kenyans had access to formal financial services. No banks in their villages. No branch
1 min read
22
Jan
The Living Hard Drive
For 50,000 years, Aboriginal Australians navigated a continent without maps, compasses, or GPS.
They used songs.
Songlines are oral
1 min read