Dancing With Machines

A Teams message blinked on my screen: "How do I use AI with all these meeting notes?"

"A vision," I replied.

One word.

Short answer but here’s the longer one.

Most people dive straight into the tools. They see others using AI and jump in with "How do I do that?" But that's like picking up a paintbrush before knowing what you want to create.

The real power emerges when you step back and ask:

"What do I want to make possible?"

Consider two marketers: Both have access to ChatGPT. One types "write me a sales email." The other orchestrates a symphony of prompts — using AI to analyze customer data, craft personalized narratives, and A/B test messaging approaches.

Same tool.
Vastly different outcomes.

The difference isn't technical skill — it's vision. The ability to:

• Think algorithmically while staying deeply human
• Know when to use AI and when to rely on raw creativity
• Translate business problems into machine-solvable chunks
• Maintain strategic oversight while automating tactical work

The magic isn't in having AI tools — they're everywhere.

It's in seeing what could be before touching the keyboard.

Vision turns a blank prompt into a portal of possibility.

Start Here: Before opening any AI tool, finish this sentence:

"I envision creating..."

Let your vision, not the tool, lead the way.