The Prompt Leader [Part 1 of 5]

Imagine a brilliant team delivering mediocre results.

The same type of people excel elsewhere. Different leaders, different outcomes.

What different?

Not the people.

The prompts.

Here's what's breaking my brain lately: We've built incredible AI systems that respond brilliantly or terribly based on our prompts.

Meanwhile, we're managing human intelligence...infinitely more sophisticated...with the equivalent of "just get it done."

Consider it.

When you prompt GPT-4 with "write something about leadership," you get generic garbage.

But prompt with context, constraints, and clarity?

Magic happens.

Your team is GPT-4.

But you're prompting like it's ChatGPT 1.0.

Consider:

"Build a customer dashboard."

versus

"Our success team wastes 3 hours every Monday checking 7 systems for churn signals. They need unified visibility to go from reactive to proactive. Success looks like preventing churn before customers consider leaving."

Same team.

Radically different outputs.

The uncomfortable truth? Most "underperformance" is brilliant people given garbage prompts.

We know this about AI. Garbage in, garbage out.

Why do we pretend humans are different?

Talent shortage?

It's a prompting crisis.

(How many GPT-4s are running at GPT-1 speeds on your team?)

Tomorrow, I'll show you why everything you know about giving instructions is wrong.

Why the best leaders aren't prompt engineers.

They're far more powerful.

Most leaders think clarity is enough. They're missing the entire context.

Part 2: "Context Is the New Command"