The Curiosity Arbitrage
The most powerful business advantage comes from the gap between what feels like play to you and what looks like work to others.
Think about how energy flows when you work:
When you do something just for money, your energy drains quickly.
When you follow genuine curiosity, your energy renews itself.
This creates an unfair advantage in business:
You can put in 10,000 hours without it feeling like sacrifice.
Your natural advantages emerge in predictable ways:
They hide in the moments that make you lose track of time.
They show up in skills others struggle with that seem obvious to you.
They reveal themselves in topics you keep returning to — even when nobody's paying.
They appear in those things people say you have a "knack" for.
The biggest breakthroughs come from people who follow their curiosity and ignored conventional wisdom.
When you build from natural curiosity:
- You learn faster than competitors
- You spot opportunities others miss
- You have more stamina for the long journey