The Speed of Being Wrong
The fastest decision makers aren't the ones who think they're always right.
They're the ones who expect to be wrong.
Sound crazy? It's not.
When you think you have to get it right the first time, you get stuck. You gather more data. You call more meetings. You wait.
But waiting is expensive. While you wait, opportunities vanish.
The fastest teams have a different approach. They say, "We're probably missing something, and that's okay."
They make the decision now, knowing they might change course tomorrow.
Amazon calls these "two-way door decisions."
If you can walk back through the door, why hesitate?
This isn't recklessness. It's a system.
These teams:
- Set up regular review points
- Track what they learn
- Celebrate when someone spots a mistake early
Most importantly, they separate ego from outcomes.
Being wrong isn't personal — it's just the first step toward being right.
The irony? The teams that expect to be wrong end up right more often. They've been through more cycles. They've learned more lessons.
What if your team celebrated finding mistakes instead of hiding them?
What if being wrong wasn't failure, but just the first step?
Try it. Decide something today with 70% of the information you think you need. Set a reminder to check your decision next week.
You might be wrong.
And that's exactly how you'll end up being right faster than everyone else.